A studio that takes products seriously.
SMEQ is a digital product studio based in Bucharest, working with clients in Romania, the Netherlands and beyond.
We started SMEQ because too much agency work stops at a nice mockup. We wanted to do the harder, more useful thing: to design and to build, and then to stay on to make sure it actually works.
Today we deliver websites, apps and platforms for clients, more and more often with AI and automation built in, and we design, build and operate our own SaaS products: QR Builder for hospitality and eLicit, our AI platform for public procurement. Running our own products keeps us honest about what it really takes to launch and grow software.
At a glance
- Based in
- Bucharest, Romania
- Industries
- Hospitality · Retail · Automotive · Education
- We work in
- RO · NL · Remote
- Own products
- QR Builder · eLicit
- Studio
- SMEQ SRL · Tax ID 55381581
The principles behind the work.
- 01
Ship, then polish
A live product beats a perfect plan. We put real software in front of real users early, then sharpen it with what we learn.
- 02
One team, no handoffs
Design and engineering work together, not in turns. Nothing gets lost between stages, because there is no handoff from one agency to another.
- 03
Plain language
No jargon, no vague status updates. You always know where the project stands and what comes next.
- 04
We own the outcome
We care whether it works after launch: bookings made, leads captured, tenders won. The deliverable is the result.